Software-as-a-Service (SaaS) Web Analytics Solution

Context and Problem Statement

When we are in the position to use a hosted web analytics solution, we should use one, but which one should we use?

Considered Options

• Simple Analytics The privacy-first Google Analytics alternative.
• Cabin is a privacy-first, carbon conscious web analytics solution.
• Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Decision Outcome

Chosen option: “Cabin”, because:

• it is a cookie free solution, that does not track or gather metrics on visitors,
• it offers good value for money,
• it is hosted sustainably.

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